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Speakers:
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Ali Yaman // Supply Chain Director / Prysmian
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Barış Anıl // Founder | Fractional COO / Supply Chain Transformation / Barış Anıl Consultancy
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Bedrettin Ayverdi // Procurement, Contract Management and Business Development Manager / Yılmaz Machine / TÜSMOD, Regional President
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Berkay Bozkuş // Supply Chain Director / Eczacıbaşı Healthcare
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Bora Tanyel // Vice General Manager - Supply Chain & Procurement / Dinçerler Group
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Ebru Kavak // Logistics & Supply Chain Director / Altınyıldız Classics | Beymen Business - BR Retail
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Ebru Tuna // Purchasing Director / Santa Farma Pharmaceuticals
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Ergun Özdamar // Business Process & Supply Chain Digital Transformation Consultant
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Dr. Kubilay Pösteki // Global Retail & Supply Chain Strategist
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Meltem Nasırlıalp Çakar // Supply Chain Director / Lesaffre Turkey
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Mustafa Tarcan // Supply Chain Director / Opella
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Mustafa Taşkale // Chief Operating Officer / Head of Supply Chain & Business Development / Anduril SA / Canada
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Ozan Hazir // Logistics Procurement Director / LC Waikiki
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Selen Görsev // Global Supply Chain & Operations Executive / Demandtex
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Serhat Koturman // Supply Chain Strategy Advisor | Founder, Koturman Management / Switzerland
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Serkan Şensoy // Operations & Supply Chain Group Director / Kurtsan Companies Group
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Servet Ümmetoğlu // Co-Founder @ Aneta / Quibas
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Zeki Özalp // Co-Founder @ Aneta / Quibas
Digital investments today are not just about choosing software.
These decisions;
It determines the organization's data architecture, operational reflexes, cost structure, legal responsibilities, and even its competitiveness for the next 5-10 years.
A misplaced AI investment;
• It does not create the expected efficiency.
• It generates unforeseen licensing and usage costs.
• Creates vendor dependency.
• Increases legal and regulatory risks.
• It technologically locks down the organization.
A well-structured investment is;
• Improves decision quality
• Increases operational speed
• Makes risks measurable.
• Creates a sustainable competitive advantage.
The aim of this summit is not only to give participants the answer to the question "which software should we choose?";
Software and AI investments
addressing it from financial, technical, legal and strategic perspectives
It is measurable, defensible, and can be presented at the board level.
The goal is to provide a decision architecture.
By the end of this program, participants will be able to:
• Develops critical questioning reflexes in AI and enterprise software selection.
• Can realistically model TCO and ROI.
• Vendors can analyze the risk of lock-in in advance.
• You can identify strategic risk points in the contract clauses.
• Can design RFP and PoC processes with measurable criteria.
• The institution gains a perspective of "building strategic capacity" rather than "buying technology".
This summit aims to take technology decisions out of the hands of technical teams.
It provides a framework that leads to the discipline of strategic management.
Key Topics:
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The New Era of Brand Storytelling with GenAI: Creative Intelligence 4.0
Creativity + algorithms + data → Scalable creative strategy
• Content creation with multimodal GenAI models; text–image–video integration
• Automated campaign variation generation and performance prediction
• Creative Operations 4.0: GenAI-enabled workflows and governance
• Full integration with martech infrastructures such as CPM, CDP, DAM, MRM
• AI control mechanisms for brand consistency, tone, and identity management
• Human + AI hybrid creative ecosystem
• The impact of GenAI on conversion rates, brand awareness, and engagement
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Multichannel Attribution & Measurement 4.0
The scientific foundation for measuring real impact
• Incrementality modeling: isolating true channel contribution
• Multi-Touch Attribution models: data accuracy, integration, and ROI
• MMM 2.0 & AI-driven budget optimization technologies
• Automated A/B – MVT testing and experimental design
• Data architecture, ID technologies, and privacy-first measurement in the cookieless era
• Advanced measurement for influencer, retail media, and performance channels
• The fully autonomous future of campaign optimization
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Behavioral Analytics & Experience Intelligence
Turning emotions, intent, behavior, and signals into business value
• Emotion, tone, and intent extraction through video/voice analytics
• Voice-of-Customer automation: NLP-based predictive models
• Micro-moment analysis and behavioral triggers
• Churn radars, drop-off prediction, and real-time intervention models
• New CX metrics such as Experience Quality Index and Empathy Score
• AI-assisted experience orchestration across contact centers, digital channels, and field operations
• Integration of emotional, behavioral, and contextual data into a unified CX architecture
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Segmentation, Personalization & Scalable Growth
AI-native personalization: The 2026 journey of brands
• Advanced segmentation: RFM+, behavioral models, predictive clustering
• Dynamic decisioning & triggered journeys: real-time personalization infrastructures
• Cross-channel personalization (web–app–email–SMS–push–call center)
• CLV and LTV-oriented growth strategies
• Recommendation engines, propensity models, and real-time offer optimization
• The convergence of growth platforms and AI: technology–capability–culture requirements
• Personalization maturity roadmap: Beginner → Advanced → AI-native
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AI-Driven Strategy, Governance & Marketing Operating Models
The transformation of marketing organizations beyond 2026
• AI strategy for CMOs: investment, ROI, risks, and opportunities
• AI governance: content risk, brand safety, and the ethical data framework
• AI-first marketing organization design: new roles, new capabilities, new processes
• Integration architecture across the Martech–GenAI–Data triangle
• Operating models unifying performance, brand, and experience under one umbrella
• The “Marketing as a predictive system” approach
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✍️ Participation Details
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For registrations 9,000 TRY + 20% VAT per person
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Interactive online participation will take place via Zoom.
The summit is supported by AI-powered real-time translation, providing live subtitles in English, German, French, Arabic, and Russian during the online broadcast. -
Included in Participation:
The AI-generated program summary
All digital documents shared by the speakers
Digitally signed e-certificate of participation -
Group Discount:
A 10% group discount applies for groups of 4 or more participants from the same organization. -
How to Register?
To finalize your participation, please complete the registration form below and send us your payment receipt. Your registration confirmation will be sent to you via email. -
Important Note:
Participation is limited.
To attend, you must fill out the registration form at the link below and send us the payment receipt for the transfer made to the relevant bank account.
https://www.groupbsp.co/form
BSP in numbers
30
5000
Years of Experience
Establishment on it
1 Million
Participant on it
7
Solution Ecosystem
Some of the Organizations We Provide Organization and Training Consultancy Services to
