Key Topics:

 

1. Strategic Cost Management 4.0 (CFO, Finance, Senior Management)

• Zero-Based Budgeting & Zero-Based Redesign: Function-based redesign
• Cost estimation, risk scenarios, and dynamic budget modeling using AI.
• Profitability analytics: Margin optimization based on product, customer, channel, and segment.
• Spend intelligence & financial decision-making analytics
• Cash flow management, cost reduction roadmaps, and financial resilience.

Functional development:

For finance teams, it's "AI-assisted FP&A," for marketing, "cost-efficient growth," and for R&D, "innovation ROI."

 

2. Process Improvement and Digital Transformation (HR, Operations, Industrial Engineering)

• A new AI-powered version of Lean, Kaizen, and Six Sigma.
• Digital process standardization: workflow, RACI, performance metrics
• RPA + AI hybrid workflows: automated reporting, invoice processing, payroll, purchasing
• Process Mining: Making hidden costs and bottlenecks visible.
• Human resource productivity: white-collar capacity analysis & workforce planning 4.0

Functional development:

For HR, "digital workforce/task automation"; for operations, "process mining with 15-30% savings".

 

3. Production & Operation Optimization (Production, R&D, Quality, Technical Units)

• Digital Twin: Simulation models that maximize capacity utilization.
• Predictive Maintenance: Reducing maintenance costs by predicting machine failures.
• OEE enhancement models & production line balancing
• Energy efficiency, waste reduction, sustainable production metrics
• R&D & Production integration: speed and quality in prototyping, testing, and production processes.

Functional development:

“Algorithmic scheduling” in production, “design-to-cost” in R&D.

 

4. AI-Driven Marketing & CX Efficiency (Marketing, CX, Sales)

• Marketing budget optimization: MMM 2.0, incremental lift models
• Reducing content costs and increasing production speed with GenAI
• Conversion optimization through AI-powered personalization throughout the customer journey.
• The cost/efficiency equation in CRM, campaign management, and segmentation.
• CX automation: Chatbot, voicebot, ticket classification, self-service designs.

Functional development:

Cost-efficient growth architecture for the marketing team.

 

5. Benchmarking & KPI Management (All Functions)

• Industry 4.0 KPI sets and function-based goal systems
• Performance monitoring panels (dashboard & scorecard design)
• Global best-practice benchmarking
• Separate performance guidelines for production, supply chain, HR, marketing, and finance.
• Enterprise efficiency cockpit model for management teams

 

6. Cross-Functional Case Analyses

Real-life examples:
• GenAI application provides 28% cost savings in marketing.
• 22% capacity increase in production with digital twin
• Example of potential savings of 2.5 million TL in 3 months with process mining.
• Reducing budget deviation rates in Finance & FP&A through predictive scenarios.
• Job automation in HR resulting in annual savings of 1,200+ man-hours.