Dağıtım kanalları artık yalnızca satış noktası değil;
markanın pazardaki temsili, müşteri deneyimi ve nakit akışının belirleyicisidir.
Başarı;
üründen değil,
kanal mimarisinden, liderlik modelinden ve performans sisteminden gelir.
Bu program; bayi ve dağıtım kanallarına satış öğretmek için değil,
kanal yapısını yöneten liderlerin stratejik karar kalitesini artırmak için tasarlanmıştır.
Amaç;
* Kanal mimarisini doğru kurgulamak
* Satış gücünü sahada etkin sevk ve idare etmek
* Bayi ve franchise ağlarında sürdürülebilir performans modeli kurmak
* Merkez ile saha arasındaki stratejik hizalamayı sağlamak
* Kanal çatışmalarını yönetmek
* Veriye dayalı performans sistemi kurmak
Speakers:
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Burcu Kahraman // Summit Coordinator / Virgio Tech Founder | Business Analyst & Strategist
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Ahmet Duruel // Digital Marketing Consultant | Trainer | President, Digital Marketing Association
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Ahmet Özgür // Marketing Manager | Pharminal Pharmaceuticals
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Bahar Pınarlı // Deputy General Manager – Product Management & Trade Marketing | ouno
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Dr. Murat Hoşgör // Marketing & Customer Experience Director | Dot Connecto Lecturer | Maltepe University
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Assoc. Prof. Dr. Nurdan Tekeoğlu // Associate Professor | Istanbul Commerce University
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Egemen Cengiz // Founder | Renee DesignLab
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Kaan Arslan // Chief Technology Officer (CTO) | Kuadron Information Technologies
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Kahraman Gül // Head of CRM | VML Turkey
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Mustafa Fuat Vardar // Advisor | Velox Partners / Advisor | Commerce LaB
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Tuba Konuksever Uysal // Marketing Director | Hedef Portfolio Management
Marketing, customer experience, and data analytics are evolving beyond just campaign management, content creation, and satisfaction measurement, becoming a structure built on algorithmic growth, real-time personalization, and behavioral insights.
The transformation in technology is fundamentally redefining brands' decision-making mechanisms, customer journey design, and creative models. In today's world, competitive advantage is possible with AI-driven ecosystems that can read consumer behavior in real time, make the experience predictable, and orchestrate all touchpoints within a single layer of intelligence.
The Marketing & CX Analytics Summit 2026 will address this new growth model with leaders from diverse disciplines, offering an in-depth perspective on critical areas such as GenAI, behavioral analytics, Measurement 4.0, multichannel orchestration, segmentation, personalization, and predictive CX architecture.
This specialized summit provides senior executives and marketing-CX professionals with the opportunity to create a viable, data-driven, and future-proof roadmap for their organizations.
Key Topics:
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The New Era of Brand Storytelling with GenAI: Creative Intelligence 4.0
Creativity + algorithms + data → Scalable creative strategy
• Content creation with multimodal GenAI models; text–image–video integration
• Automated campaign variation generation and performance prediction
• Creative Operations 4.0: GenAI-enabled workflows and governance
• Full integration with martech infrastructures such as CPM, CDP, DAM, MRM
• AI control mechanisms for brand consistency, tone, and identity management
• Human + AI hybrid creative ecosystem
• The impact of GenAI on conversion rates, brand awareness, and engagement
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Multichannel Attribution & Measurement 4.0
The scientific foundation for measuring real impact
• Incrementality modeling: isolating true channel contribution
• Multi-Touch Attribution models: data accuracy, integration, and ROI
• MMM 2.0 & AI-driven budget optimization technologies
• Automated A/B – MVT testing and experimental design
• Data architecture, ID technologies, and privacy-first measurement in the cookieless era
• Advanced measurement for influencer, retail media, and performance channels
• The fully autonomous future of campaign optimization
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Behavioral Analytics & Experience Intelligence
Turning emotions, intent, behavior, and signals into business value
• Emotion, tone, and intent extraction through video/voice analytics
• Voice-of-Customer automation: NLP-based predictive models
• Micro-moment analysis and behavioral triggers
• Churn radars, drop-off prediction, and real-time intervention models
• New CX metrics such as Experience Quality Index and Empathy Score
• AI-assisted experience orchestration across contact centers, digital channels, and field operations
• Integration of emotional, behavioral, and contextual data into a unified CX architecture
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Segmentation, Personalization & Scalable Growth
AI-native personalization: The 2026 journey of brands
• Advanced segmentation: RFM+, behavioral models, predictive clustering
• Dynamic decisioning & triggered journeys: real-time personalization infrastructures
• Cross-channel personalization (web–app–email–SMS–push–call center)
• CLV and LTV-oriented growth strategies
• Recommendation engines, propensity models, and real-time offer optimization
• The convergence of growth platforms and AI: technology–capability–culture requirements
• Personalization maturity roadmap: Beginner → Advanced → AI-native
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AI-Driven Strategy, Governance & Marketing Operating Models
The transformation of marketing organizations beyond 2026
• AI strategy for CMOs: investment, ROI, risks, and opportunities
• AI governance: content risk, brand safety, and the ethical data framework
• AI-first marketing organization design: new roles, new capabilities, new processes
• Integration architecture across the Martech–GenAI–Data triangle
• Operating models unifying performance, brand, and experience under one umbrella
• The “Marketing as a predictive system” approach
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✍️ Participation Details
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For registrations and payments completed by January 1, 2026: 9000 TRY + 20% VAT per person
For registrations after the new year: 9,000 TRY + 20% VAT per person -
Interactive online participation will take place via Zoom.
The summit is supported by AI-powered real-time translation, providing live subtitles in English, German, French, Arabic, and Russian during the online broadcast. -
Included in Participation:
The AI-generated program summary
All digital documents shared by the speakers
Digitally signed e-certificate of participation -
Group Discount:
A 10% group discount applies for groups of 4 or more participants from the same organization. -
How to Register?
To finalize your participation, please complete the registration form below and send us your payment receipt. Your registration confirmation will be sent to you via email. -
Important Note:
Participation is limited.
To attend, you must fill out the registration form at the link below and send us the payment receipt for the transfer made to the relevant bank account.
https://www.groupbsp.co/form
BSP in numbers
30
Years of Experience
5000
Establishment on it
1 Million
Participant on it
7
Solution Ecosystem
Some of the Organizations We Provide Organization and Training Consultancy Services to
