II. CONNECTAI SUMMIT

Artificial Intelligence in Corporate Communications Summit

AI Agents • Synthetic Media • Reputation Intelligence • Corporate Communications 3.0

28 April 2026 / 10.00 – 17.30 / Online Interactive Executive Summit

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Speakers:

Ahmet Özgür // AI Explorer | Trendcatcher / Marketing Manager | Pharminal Pharmaceuticals
Burçin Gökçen // Corporate Communications Director / TV Channel
Cenk Soyak // Chief Executive Officer (CEO) / AloTech
Attorney Dr. Ceyda Cimilli Akaydın // Information Technology Law Consultant
Ece Doğru // Senior Corporate Communications Consultant / İnci Holding
Elif Koçhan // Corporate Communications Manager / Bahçeşehir College
Ferdi Aksu // Corporate Communications and Digital Marketing Executive / Aksuvital
Halit Canbaz // Digital Transformation & Software Lead / Galipoğlu Hidromas
Merih Saglam // Corporate Communications Manager / Kimpur
Neslihan Aksu // Corporate Communications Director / Yeditepe University
Neval Tunalı // Corporate Communications and Events Manager / Altıparmak Gıda
Sedat Ateş // TEDx Speaker / Corporate Communications and Marketing Director / ShipEntegra
Senem Sözmen // Corporate Communications Director / Yemeksepeti
Şenay Ağzıtemiz // Corporate Communications and Marketing Manager / BİS Çözüm
Tolga Meriç // Corporate Communications Manager / Lilakağıt

Sponsorlarımız ve Organizasyon Ekosistemimiz

“The Biggest Transformation in the Communication World: How Artificial Intelligence is Rewriting Corporate Communication?”

Corporate communications departments will be completely redesigned within the next 5 years.

Because communication is no longer just about producing messages; it's about managing perception, interpreting data, and building trust.

Today, institutions can do the same thing:

- Creating content with AI
- Managing multi-channel communication
- Analyzing real-time crises
-To personalize the employee and customer experience.
- Early detection of reputational risks
and must protect corporate trust.

Moreover, the world of communication is entering a new era:

-AI agents are participating in decision-making processes.
-Synthetic media is getting mixed up with real content.
-Algorithms influence communication strategies.
-Data analytics is at the heart of the communication strategy.
-Corporate trust is being redefined.

The 2nd CONNECTAI Summit explored how artificial intelligence is transforming the world of corporate communications;

It aims to be one of Türkiye's most comprehensive summits, addressing issues from the perspectives of "technology + strategy + leadership + ethics and law."

In the new world of communication:

- Humans devise strategies.
- AI performs analysis.
- AI generates content.
- people manage trust.

Key Topics:

The New Era of Brand Storytelling with GenAI: Creative Intelligence 4.0
Creativity + algorithms + data → Scalable creative strategy

• Content creation with multimodal GenAI models; text–image–video integration
• Automated campaign variation generation and performance prediction
• Creative Operations 4.0: GenAI-enabled workflows and governance
• Full integration with martech infrastructures such as CPM, CDP, DAM, MRM
• AI control mechanisms for brand consistency, tone, and identity management
• Human + AI hybrid creative ecosystem
• The impact of GenAI on conversion rates, brand awareness, and engagement

Multichannel Attribution & Measurement 4.0
The scientific foundation for measuring real impact

• Incrementality modeling: isolating true channel contribution
• Multi-Touch Attribution models: data accuracy, integration, and ROI
• MMM 2.0 & AI-driven budget optimization technologies
• Automated A/B – MVT testing and experimental design
• Data architecture, ID technologies, and privacy-first measurement in the cookieless era
• Advanced measurement for influencer, retail media, and performance channels
• The fully autonomous future of campaign optimization

Behavioral Analytics & Experience Intelligence
Turning emotions, intent, behavior, and signals into business value

• Emotion, tone, and intent extraction through video/voice analytics
• Voice-of-Customer automation: NLP-based predictive models
• Micro-moment analysis and behavioral triggers
• Churn radars, drop-off prediction, and real-time intervention models
• New CX metrics such as Experience Quality Index and Empathy Score
• AI-assisted experience orchestration across contact centers, digital channels, and field operations
• Integration of emotional, behavioral, and contextual data into a unified CX architecture

Segmentation, Personalization & Scalable Growth
AI-native personalization: The 2026 journey of brands

• Advanced segmentation: RFM+, behavioral models, predictive clustering
• Dynamic decisioning & triggered journeys: real-time personalization infrastructures
• Cross-channel personalization (web–app–email–SMS–push–call center)
• CLV and LTV-oriented growth strategies
• Recommendation engines, propensity models, and real-time offer optimization
• The convergence of growth platforms and AI: technology–capability–culture requirements
• Personalization maturity roadmap: Beginner → Advanced → AI-native

AI-Driven Strategy, Governance & Marketing Operating Models
The transformation of marketing organizations beyond 2026

• AI strategy for CMOs: investment, ROI, risks, and opportunities
• AI governance: content risk, brand safety, and the ethical data framework
• AI-first marketing organization design: new roles, new capabilities, new processes
• Integration architecture across the Martech–GenAI–Data triangle
• Operating models unifying performance, brand, and experience under one umbrella
• The “Marketing as a predictive system” approach

✍️ Participation Details
For registrations 9,000 TRY + 20% VAT per person
Interactive online participation will take place via Zoom.
The summit is supported by AI-powered real-time translation, providing live subtitles in English, German, French, Arabic, and Russian during the online broadcast.
Included in Participation:
The AI-generated program summary
All digital documents shared by the speakers
Digitally signed e-certificate of participation
Group Discount:
A 10% group discount applies for groups of 4 or more participants from the same organization.
How to Register?
To finalize your participation, please complete the registration form below and send us your payment receipt. Your registration confirmation will be sent to you via email.
Important Note:
Participation is limited.
To attend, you must fill out the registration form at the link below and send us the payment receipt for the transfer made to the relevant bank account.
https://www.groupbsp.co/form