Speakers:
Get ready to meet surprise speakers!
The leading names of the Marketing, Growth, CX and AI worlds will be announced soon.
Marketing, customer experience, and data analytics are evolving beyond campaign management, content creation, and satisfaction measurement into a structure built on algorithmic growth, instant personalization, and behavioral insight.
The transformation in technology is radically redefining brands' decision-making mechanisms, customer journey designs, and creativity models. In today's world, competitive advantage is achieved through AI-driven ecosystems that can read consumer behavior in real time, make experiences predictable, and orchestrate all touchpoints within a single layer of intelligence.
Marketing & CX Analytics Summit 2026 addresses this new growth landscape with leaders from different disciplines, providing a deep perspective on critical areas such as GenAI, behavioral analytics, Measurement 4.0, multichannel orchestration, segmentation, personalization, and predictive CX architecture.
This special summit provides senior executives and marketing and CX professionals with the opportunity to create an actionable, data-driven, and future-proof roadmap for their organizations.
Key Topics:
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The New Era of Brand Storytelling with GenAI: Creative Intelligence 4.0
Creativity + algorithms + data → Scalable creative strategy
• Content creation with multimodal GenAI models; text–image–video integration
• Automated campaign variation generation and performance prediction
• Creative Operations 4.0: GenAI-enabled workflows and governance
• Full integration with martech infrastructures such as CPM, CDP, DAM, MRM
• AI control mechanisms for brand consistency, tone, and identity management
• Human + AI hybrid creative ecosystem
• The impact of GenAI on conversion rates, brand awareness, and engagement
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Multichannel Attribution & Measurement 4.0
The scientific foundation for measuring real impact
• Incrementality modeling: isolating true channel contribution
• Multi-Touch Attribution models: data accuracy, integration, and ROI
• MMM 2.0 & AI-driven budget optimization technologies
• Automated A/B – MVT testing and experimental design
• Data architecture, ID technologies, and privacy-first measurement in the cookieless era
• Advanced measurement for influencer, retail media, and performance channels
• The fully autonomous future of campaign optimization
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Behavioral Analytics & Experience Intelligence
Turning emotions, intent, behavior, and signals into business value
• Emotion, tone, and intent extraction through video/voice analytics
• Voice-of-Customer automation: NLP-based predictive models
• Micro-moment analysis and behavioral triggers
• Churn radars, drop-off prediction, and real-time intervention models
• New CX metrics such as Experience Quality Index and Empathy Score
• AI-assisted experience orchestration across contact centers, digital channels, and field operations
• Integration of emotional, behavioral, and contextual data into a unified CX architecture
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Segmentation, Personalization & Scalable Growth
AI-native personalization: The 2026 journey of brands
• Advanced segmentation: RFM+, behavioral models, predictive clustering
• Dynamic decisioning & triggered journeys: real-time personalization infrastructures
• Cross-channel personalization (web–app–email–SMS–push–call center)
• CLV and LTV-oriented growth strategies
• Recommendation engines, propensity models, and real-time offer optimization
• The convergence of growth platforms and AI: technology–capability–culture requirements
• Personalization maturity roadmap: Beginner → Advanced → AI-native
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AI-Driven Strategy, Governance & Marketing Operating Models
The transformation of marketing organizations beyond 2026
• AI strategy for CMOs: investment, ROI, risks, and opportunities
• AI governance: content risk, brand safety, and the ethical data framework
• AI-first marketing organization design: new roles, new capabilities, new processes
• Integration architecture across the Martech–GenAI–Data triangle
• Operating models unifying performance, brand, and experience under one umbrella
• The “Marketing as a predictive system” approach
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✍️ Participation Details
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For registrations and payments completed by January 1, 2026: 7,500 TRY + 20% VAT per person
For registrations after the new year: 9,000 TRY + 20% VAT per person -
Interactive online participation will take place via Zoom.
The summit is supported by AI-powered real-time translation, providing live subtitles in English, German, French, Arabic, and Russian during the online broadcast. -
Included in Participation:
The AI-generated program summary
All digital documents shared by the speakers
Digitally signed e-certificate of participation -
Group Discount:
A 10% group discount applies for groups of 4 or more participants from the same organization. -
How to Register?
To finalize your participation, please complete the registration form below and send us your payment receipt. Your registration confirmation will be sent to you via email. -
Important Note:
Participation is limited.
To attend, you must fill out the registration form at the link below and send us the payment receipt for the transfer made to the relevant bank account.
https://www.groupbsp.co/form
BSP in numbers
30
Years of Experience
5000
Establishment on
1 Million
Participant on
7
Global and Local Partner
Some of the Organizations We Provide Organization and Training Consultancy Services to
