Speakers:
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Attorney Dr. Ceyda Cimilli Akaydın // Lawyer | Consultant / Turkish Informatics Association
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Alikhayyam Uluzada // IT Audit Head / AZCON Holding / Azerbaijan
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Başar Şen // Head of Technology Division | Tesco Technology / Prague, Czech Republic
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Emre Fırıl // Owner, quantiqon / TOBB AI Committee Member, BITEKDER
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Dr. Fırat Çivi // Supply Chain Leader / KLG Transport / Director of Logistics & Partnerships / Dubai, UAE
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Dr. Mustafa Işık // Memorial Healthcare Group / Procurement Director
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Nurettin Erginöz // Technology & Cyber Leader | Strategy, Resilience & Trust
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Servet Ümmetoğlu // Co-Founder @ Aneta / Quibas
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Zeki Özalp // Co-Founder @ Aneta / Quibas
Digital investments today are not just about choosing software.
These decisions;
It determines the organization's data architecture, operational reflexes, cost structure, legal responsibilities, and even its competitiveness for the next 5-10 years.
A misplaced AI investment;
• It does not create the expected efficiency.
• It generates unforeseen licensing and usage costs.
• Creates vendor dependency.
• Increases legal and regulatory risks.
• It technologically locks down the organization.
A well-structured investment is;
• Improves decision quality
• Increases operational speed
• Makes risks measurable.
• Creates a sustainable competitive advantage.
The aim of this summit is not only to give participants the answer to the question "which software should we choose?";
Software and AI investments
addressing it from financial, technical, legal and strategic perspectives
It is measurable, defensible, and can be presented at the board level.
The goal is to provide a decision architecture.
By the end of this program, participants will be able to:
• Develops critical questioning reflexes in AI and enterprise software selection.
• Can realistically model TCO and ROI.
• Vendors can analyze the risk of lock-in in advance.
• You can identify strategic risk points in the contract clauses.
• Can design RFP and PoC processes with measurable criteria.
• The institution gains a perspective of "building strategic capacity" rather than "buying technology".
This summit aims to take technology decisions out of the hands of technical teams.
It provides a framework that leads to the discipline of strategic management.
Target group
Purchasing Directors
CIO / CTO
Digital Transformation Leaders
CFO
Legal and Compliance Managers
Board Members
The Summit's Contribution to the Organization
✔ Reduces the risk of investing in faulty software and AI.
✔ Makes vendor dependency visible
✔ Creates awareness of financial modeling.
✔ Identifies legal risks early.
✔ Improves the quality of strategic decisions.
✔ It institutionalizes the discipline of digital investment.
Key Topics:
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The New Era of Brand Storytelling with GenAI: Creative Intelligence 4.0
Creativity + algorithms + data → Scalable creative strategy
• Content creation with multimodal GenAI models; text–image–video integration
• Automated campaign variation generation and performance prediction
• Creative Operations 4.0: GenAI-enabled workflows and governance
• Full integration with martech infrastructures such as CPM, CDP, DAM, MRM
• AI control mechanisms for brand consistency, tone, and identity management
• Human + AI hybrid creative ecosystem
• The impact of GenAI on conversion rates, brand awareness, and engagement
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Multichannel Attribution & Measurement 4.0
The scientific foundation for measuring real impact
• Incrementality modeling: isolating true channel contribution
• Multi-Touch Attribution models: data accuracy, integration, and ROI
• MMM 2.0 & AI-driven budget optimization technologies
• Automated A/B – MVT testing and experimental design
• Data architecture, ID technologies, and privacy-first measurement in the cookieless era
• Advanced measurement for influencer, retail media, and performance channels
• The fully autonomous future of campaign optimization
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Behavioral Analytics & Experience Intelligence
Turning emotions, intent, behavior, and signals into business value
• Emotion, tone, and intent extraction through video/voice analytics
• Voice-of-Customer automation: NLP-based predictive models
• Micro-moment analysis and behavioral triggers
• Churn radars, drop-off prediction, and real-time intervention models
• New CX metrics such as Experience Quality Index and Empathy Score
• AI-assisted experience orchestration across contact centers, digital channels, and field operations
• Integration of emotional, behavioral, and contextual data into a unified CX architecture
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Segmentation, Personalization & Scalable Growth
AI-native personalization: The 2026 journey of brands
• Advanced segmentation: RFM+, behavioral models, predictive clustering
• Dynamic decisioning & triggered journeys: real-time personalization infrastructures
• Cross-channel personalization (web–app–email–SMS–push–call center)
• CLV and LTV-oriented growth strategies
• Recommendation engines, propensity models, and real-time offer optimization
• The convergence of growth platforms and AI: technology–capability–culture requirements
• Personalization maturity roadmap: Beginner → Advanced → AI-native
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AI-Driven Strategy, Governance & Marketing Operating Models
The transformation of marketing organizations beyond 2026
• AI strategy for CMOs: investment, ROI, risks, and opportunities
• AI governance: content risk, brand safety, and the ethical data framework
• AI-first marketing organization design: new roles, new capabilities, new processes
• Integration architecture across the Martech–GenAI–Data triangle
• Operating models unifying performance, brand, and experience under one umbrella
• The “Marketing as a predictive system” approach
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✍️ Participation Details
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For registrations 9,000 TRY + 20% VAT per person
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Interactive online participation will take place via Zoom.
The summit is supported by AI-powered real-time translation, providing live subtitles in English, German, French, Arabic, and Russian during the online broadcast. -
Included in Participation:
The AI-generated program summary
All digital documents shared by the speakers
Digitally signed e-certificate of participation -
Group Discount:
A 10% group discount applies for groups of 4 or more participants from the same organization. -
How to Register?
To finalize your participation, please complete the registration form below and send us your payment receipt. Your registration confirmation will be sent to you via email. -
Important Note:
Participation is limited.
To attend, you must fill out the registration form at the link below and send us the payment receipt for the transfer made to the relevant bank account.
https://www.groupbsp.co/form
BSP in numbers
30
Years of Experience
5000
Establishment on it
1 Million
Participant on it
7
Solution Ecosystem
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